According to the latest "HerbalGram" market report, the total sales of herbal dietary supplements in the United States in 2018 reached $ 8.842 billion, an increase of 9.4% over 2017. A 2018 Technavio report indicates that the compound annual growth rate of elderberry will reach 7% during the period 2018-2022. Elderberry ranked fourth among the best-selling herbal dietary supplements, with sales up 138% year-on-year in 2017, and the fastest-growing of the 25 best-selling dietary supplement products. Elderberry is expected to grow strongly in the flu season of 2019-2020. Among them, immune health and weight management are the two major demands for driving growth.
"Elderberry will continue to dominate the herbal dietary supplement category, especially in the cold and flu sub-categories, and its popularity will continue to grow in other categories," said Jessica Hochman of SPINS. From the data, we can know that the data as of September 2019 show that elderberry herbal formula products and herbal single products have increased by more than 80%, and other mixed dietary supplements have increased by 238%.
Elderberry not only grows in the category of herbal dietary supplements, but also includes children's vitamins and other products, among which mixed drinks, solid drinks, and even lollipops have become new product application forms.
When elderberry syrup became the main product form, with continued strong growth, fudge grabbed the second place this year. According to sales statistics, tablets and custom label products have also seen good growth this year, and the growth rate of capsules and soft capsule products has slowed down. Tinctures have become the only product form with a decline in sales compared to last year.