Super fruits like elderberry are rich in nutrients, antioxidants, vitamins, minerals and dietary fiber. They are also considered a medicinal plant and have a wide history of use in folk medicine around the world. According to Technavio data, a 100-gram serving of elderberry contains 73 grams of calories, 1840 grams of carbohydrates, 0.66 grams of protein, 0.50 grams of fat, 38 mg of calcium, and 7 grams of dietary fiber.
Although enhancing immunity is an added benefit, in addition to providing health prevention during the flu season, elderberry has many other health advantages, such as enhancing heart and skin health. This series of applications is expected to further increase the market's capacity .
As the super fruit trend continues to grow, food and beverage manufacturers have launched new super fruit products. The use of elderberry is also increasing as it is increasingly popular as a medicinal and flavored fruit in the supplement and beverage industry. In addition, new suppliers are applying elderberry to product formulations in many different dosage forms.
The change in demand for the elderberry market is due to increased interest in health and wellness. As people are increasingly aware of the benefits of regular nutrition and are more health conscious, dietary supplements and herbal supplements are added to personal diet The situation is increasing. As many people choose natural and environmentally friendly products, the demand for various herbs and plant-based drugs is increasing. Therefore, the growth in consumption of herbal supplements is expected to increase demand for elderberry.